Market Share by Top Websites

1 Criteo Publisher Marketplace is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Ad Exchange is clearly lagging behind, losing to Criteo Publisher Marketplace in all segments.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 145 other categories.

2 Criteo Publisher Marketplace is leading in Internet & Telecom, Chats & Forums, Science, Shopping and 81 other categories.

Geography

1 Criteo Publisher Marketplace is leading in most countries, including France, Japan, Egypt, Russia and 177 other countries.

2 Yahoo Ad Exchange is leading in Australia, New Zealand, Lesotho and Guernsey.