Market Share by Top Websites

1 Criteo Publisher Marketplace is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Ad Exchange is clearly lagging behind, losing to Criteo Publisher Marketplace in all segments.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 142 other categories.

2 Criteo Publisher Marketplace is leading in Internet & Telecom, Chats & Forums, Science, Shopping and 86 other categories.

Geography

1 Criteo Publisher Marketplace is leading in most countries, including Japan, France, Russia, Egypt and 175 other countries.

2 Yahoo Ad Exchange is leading in Jamaica, Lao, Timor-Leste, Faroe Islands and 7 other countries.