Market Share by Top Websites

1 Criteo Publisher Marketplace is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Ad Exchange is clearly lagging behind, losing to Criteo Publisher Marketplace in all segments.

Websites Categories

1 Criteo Publisher Marketplace has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Internet & Telecom, Arts & Entertainment and 229 other categories.

2 Yahoo Ad Exchange is leading in Web Hosting, Credit, Loans & Mortgages, Directories, Bingo and 2 other categories.

Geography

1 Criteo Publisher Marketplace is leading in most countries, including United States, Japan, France, Indonesia and 199 other countries.

2 Yahoo Ad Exchange is leading in Botswana.