Market Share by Top Websites

1 Criteo Publisher Marketplace is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Yahoo Ad Exchange is still behind Criteo Publisher Marketplace in all market share segments.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 144 other categories.

2 Criteo Publisher Marketplace is leading in Internet & Telecom, Chats & Forums, Science, Shopping and 82 other categories.

Geography

1 Criteo Publisher Marketplace is leading in most countries, including France, Japan, Russia, Egypt and 178 other countries.

2 Yahoo Ad Exchange is leading in Australia, Brunei Darussalam, Uganda, Jamaica and 5 other countries.