Market Share by Top Websites

1 Criteo Publisher Marketplace is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Ad Exchange is clearly lagging behind, losing to Criteo Publisher Marketplace in all segments.

Websites Categories

1 Criteo Publisher Marketplace has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Internet & Telecom, Arts & Entertainment and 230 other categories.

2 Yahoo Ad Exchange is leading in Web Hosting, Credit, Loans & Mortgages, Directories, Bingo and 2 other categories.

Geography

1 Criteo Publisher Marketplace is leading in most countries, including Japan, Russia, France, United States and 220 other countries.

2 Yahoo Ad Exchange is leading in Saint Helena and Vanuatu.