Market Share by Top Websites

1 Criteo Publisher Marketplace is leading in The Entire Web.

2 Yandex Direct is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Criteo Publisher Marketplace has better usage coverage in more websites categories. Including Internet & Telecom, Chats & Forums, Arts & Entertainment, Business & Industry and 137 other categories.

2 Yandex Direct is leading in News & Media, Marketing & Advertising, Autos & Vehicles, Health and 80 other categories.

Geography

1 Criteo Publisher Marketplace is leading in most countries, including France, Japan, Egypt, Brazil and 165 other countries.

2 Yandex Direct is leading in Russia, Ukraine, Belarus, Kazakhstan and 17 other countries.