Market Share by Top Websites

1 Criteo Publisher Marketplace is leading in The Entire Web.

2 Yandex Direct is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Criteo Publisher Marketplace has better usage coverage in more websites categories. Including Internet & Telecom, Chats & Forums, Arts & Entertainment, People & Society and 137 other categories.

2 Yandex Direct is leading in Business & Industry, Marketing & Advertising, News & Media, Autos & Vehicles and 83 other categories.

Geography

1 Criteo Publisher Marketplace is leading in most countries, including Japan, France, Egypt, Germany and 156 other countries.

2 Yandex Direct is leading in Russia, Ukraine, Belarus, Kazakhstan and 17 other countries.