Market Share by Top Websites

1 Criteo Publisher Marketplace is leading in The Entire Web.

2 Yandex Direct is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Criteo Publisher Marketplace has better usage coverage in more websites categories. Including Internet & Telecom, Chats & Forums, People & Society, Arts & Entertainment and 161 other categories.

2 Yandex Direct is leading in Marketing & Advertising, Autos & Vehicles, Health, Travel and 62 other categories.

Geography

1 Criteo Publisher Marketplace is leading in most countries, including Japan, France, United States, Brazil and 176 other countries.

2 Yandex Direct is leading in Russia, Ukraine, Belarus, Kazakhstan and 12 other countries.