Market Share by Top Websites

1 Criteo Publisher Marketplace is leading in The Entire Web.

2 Yandex Direct is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Criteo Publisher Marketplace has better usage coverage in more websites categories. Including Science & Education, Community & Society, Arts & Entertainment, Computers Electronics & Technology and 15 other categories.

2 Yandex Direct is leading in Vehicles, E-commerce & Shopping, Heavy Industry & Engineering, Home & Garden and one other category.

Geography

1 Criteo Publisher Marketplace is leading in most countries, including United States, Japan, United Kingdom, Indonesia and 150 other countries.

2 Yandex Direct is leading in Russia, Ukraine, Belarus, Kazakhstan and 4 other countries.