Market Share by Top Websites

1 Facebook Custom Audiences is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Criteo Publisher is still behind Facebook Custom Audiences in all market share segments.

Websites Categories

1 Facebook Custom Audiences has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Internet & Telecom and 220 other categories.

2 Criteo Publisher is leading in People & Society, Religion & Spirituality, News & Media, Chats & Forums and 16 other categories.

Geography

1 Facebook Custom Audiences is leading in most countries, including United States, Taiwan, Russia, Brazil and 188 other countries.

2 Criteo Publisher is leading in Indonesia, Egypt, Algeria, Venezuela and 21 other countries.