1
Facebook Custom Audiences is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Criteo Publisher is clearly lagging behind, losing to Facebook Custom Audiences in all segments.
1
Facebook Custom Audiences has better usage coverage in more websites categories. Including Lifestyle, Computers Electronics & Technology, Food & Drink, Business & Consumer Services and 15 other categories.
2
Criteo Publisher is leading in Arts & Entertainment, Games, News & Media, Adult and one other category.
1
Facebook Custom Audiences is leading in most countries, including United States, United Kingdom, Brazil, Canada and 162 other countries.
2
Criteo Publisher hasn't got a lead over Facebook Custom Audiences in any country.