Market Share by Top Websites

1 Facebook Custom Audiences is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Criteo Publisher is still behind Facebook Custom Audiences in all market share segments.

Websites Categories

1 Facebook Custom Audiences has better usage coverage in more websites categories. Including Computers Electronics & Technology, Lifestyle, Food & Drink, Arts & Entertainment and 16 other categories.

2 Criteo Publisher is leading in Games, News & Media, Adult and Reference Materials.


1 Facebook Custom Audiences is leading in most countries, including United States, United Kingdom, Brazil, Canada and 162 other countries.

2 Criteo Publisher hasn't got a lead over Facebook Custom Audiences in any country.