Market Share by Top Websites

1 Facebook Custom Audiences is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Criteo Publisher is clearly lagging behind, losing to Facebook Custom Audiences in all segments.

Websites Categories

1 Facebook Custom Audiences has better usage coverage in more websites categories. Including Lifestyle, Computers Electronics & Technology, Food & Drink, Business & Consumer Services and 15 other categories.

2 Criteo Publisher is leading in Arts & Entertainment, Games, News & Media, Adult and one other category.


1 Facebook Custom Audiences is leading in most countries, including United States, United Kingdom, Brazil, Canada and 162 other countries.

2 Criteo Publisher hasn't got a lead over Facebook Custom Audiences in any country.