Market Share by Top Websites

1 Facebook Retargeting is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Criteo Publisher is still behind Facebook Retargeting in all market share segments.

Websites Categories

1 Facebook Retargeting has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Internet & Telecom and 227 other categories.

2 Criteo Publisher is leading in People & Society, Religion & Spirituality, Chats & Forums, Technology News and 7 other categories.

Geography

1 Facebook Retargeting is leading in most countries, including United States, Taiwan, Brazil, United Kingdom and 190 other countries.

2 Criteo Publisher is leading in Egypt, Algeria, Venezuela, Iraq and 10 other countries.