Criteo Publisher
790,434 websites

Criteo Publisher is free to use

http://www.criteo.com

Publishers using Criteo

VS

Google Publisher Tag
545,414 websites

Google Publisher Tag is free to use

https://support.google.com/dfp_premium/topic/28788?hl=en&ref_topic=28149

Google Publisher Tag (GPT) is an ad tagging library with which you can dynamically build ad requests. GPT takes key details from you such as ad unit name, ad size, and custom targeting, builds the request, and displays the ad on web pages o...

Market Share by Top Websites

1 Criteo Publisher is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 Google Publisher Tag is leading in Top 1M Sites.

Websites Categories

1 Criteo Publisher has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Computers Electronics & Technology, News & Media and 18 other categories.

2 Google Publisher Tag is leading in Business & Consumer Services and Heavy Industry & Engineering.

Geography

1 Criteo Publisher is leading in most countries, including United States, Russia, Taiwan, France and 123 other countries.

2 Google Publisher Tag is leading in Japan, South Korea, Hungary, Greece and 31 other countries.