Market Share by Top Websites

1 Criteo Publisher is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Rakuten Retargeting is clearly lagging behind, losing to Criteo Publisher in all segments.

Websites Categories

1 Criteo Publisher has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Arts & Entertainment, Business & Industry and 203 other categories.

2 Rakuten Retargeting is leading in Products & Shopping, Flowers, Skin Care, Weight Loss and 4 other categories.


1 Criteo Publisher is leading in most countries, including Taiwan, France, United States, Japan and 167 other countries.

2 Rakuten Retargeting hasn't got a lead over Criteo Publisher in any country.