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Criteo is leading in The Entire Web.
2
Facebook Retargeting is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
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Facebook Retargeting has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Career & Education and 215 other categories.
2
Criteo is leading in Internet & Telecom, Chats & Forums, Games, Video Games and 19 other categories.
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Facebook Retargeting is leading in most countries, including United States, Brazil, United Kingdom, Taiwan and 157 other countries.
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Criteo is leading in Russia, France, Ukraine, Kazakhstan and 37 other countries.