Market Share by Top Websites

1 Criteo is leading in The Entire Web.

2 Facebook Retargeting is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Facebook Retargeting has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Career & Education and 207 other categories.

2 Criteo is leading in People & Society, Internet & Telecom, Religion & Spirituality, Chats & Forums and 27 other categories.

Geography

1 Facebook Retargeting is leading in most countries, including United States, Taiwan, Brazil, United Kingdom and 144 other countries.

2 Criteo is leading in Russia, France, Ukraine, Indonesia and 58 other countries.