Market Share by Top Websites

1 Facebook Retargeting is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Criteo is clearly lagging behind, losing to Facebook Retargeting in all segments.

Websites Categories

1 Facebook Retargeting has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Career & Education and 211 other categories.

2 Criteo is leading in People & Society, Internet & Telecom, Religion & Spirituality, Chats & Forums and 25 other categories.


1 Facebook Retargeting is leading in most countries, including United States, Taiwan, Brazil, United Kingdom and 142 other countries.

2 Criteo is leading in Russia, France, Ukraine, Indonesia and 61 other countries.