Market Share by Top Websites

1 Criteo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Perfect Audience is clearly lagging behind, losing to Criteo in all segments.

Websites Categories

1 Criteo has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Business & Industry and 221 other categories.

2 Perfect Audience is leading in Visual Arts & Design, Dentistry, Credit, Loans & Mortgages, Alternative & Natural Medicine and 5 other categories.


1 Criteo is leading in most countries, including Russia, France, Taiwan, United States and 191 other countries.

2 Perfect Audience is leading in Faroe Islands, Grenada and Tonga.