Market Share by Top Websites

1 Criteo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ReTargeter is clearly lagging behind, losing to Criteo in all segments.

Websites Categories

1 Criteo has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Business & Industry and 226 other categories.

2 ReTargeter is leading in Credit, Loans & Mortgages and Human Resources.


1 Criteo is leading in most countries, including Russia, France, Ukraine, Taiwan and 188 other countries.

2 ReTargeter is leading in Zimbabwe.