Market Share by Top Websites

1 Cross Pixel Media is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Rakuten Retargeting is clearly lagging behind, losing to Cross Pixel Media in all segments.

Websites Categories

1 Rakuten Retargeting has better usage coverage in more websites categories. Including Shopping, Health, Clothing, Products & Shopping and 80 other categories.

2 Cross Pixel Media is leading in Business & Industry, Arts & Entertainment, Food & Drink, Internet & Telecom and 51 other categories.


1 Cross Pixel Media is leading in most countries, including United States, Canada, Germany, Thailand and 57 other countries.

2 Rakuten Retargeting is leading in Japan, Australia, United Kingdom, Brazil and 12 other countries.