Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, CTnetwork is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Business & Industry and 73 other categories.

2 CTnetwork is leading in Adult, Career & Education, Real Estate, Humor and 24 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 40 other countries.

2 CTnetwork is leading in Hungary, Romania, Slovakia, Serbia and 2 other countries.