Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, CTnetwork is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 CTnetwork has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Shopping and 50 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 12 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, China, Turkey, Germany and 34 other countries.

2 CTnetwork is leading in Hungary, Austria, Serbia, Romania and 5 other countries.