Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Cubics is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Cubics has better usage coverage in more websites categories. Including Business & Industry, Finance, People & Society, Internet & Telecom and 71 other categories.

2 Improve Digital is leading in Arts & Entertainment, News & Media, Shopping, Music & Audio and 54 other categories.


1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Poland and 44 other countries.

2 Cubics is leading in Japan, India, Hungary, Indonesia and 9 other countries.