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Salesforce Marketing Cloud is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
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In terms of market share, Customer.io is clearly lagging behind, losing to Salesforce Marketing Cloud in all segments.
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Salesforce Marketing Cloud has better usage coverage in more websites categories. Including Finance, Lifestyle, Business & Consumer Services, Food & Drink and 16 other categories.
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Customer.io is leading in Computers Electronics & Technology, Jobs & Career, Gambling and Adult.
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Customer.io is leading in most countries, including India, Russia, Sweden, Turkey and 65 other countries.
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Salesforce Marketing Cloud is leading in United States, United Kingdom, Brazil, Australia and 51 other countries.