Market Share by Top Websites

1 mParticle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Dataium is clearly lagging behind, losing to mParticle in all segments.

Websites Categories

1 mParticle has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, TV & Video, Internet & Telecom and 24 other categories.

2 Dataium is leading in Autos & Vehicles, Car Buying, Automotive Industry, Financial Management and 2 other categories.


1 mParticle is leading in most countries, including United States, Canada, Japan, Brazil and 15 other countries.

2 Dataium is leading in Georgia and Costa Rica.