Market Share by Top Websites

1 mParticle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Dataium is clearly lagging behind, losing to mParticle in all segments.

Websites Categories

1 mParticle has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Internet & Telecom, Banking and 11 other categories.

2 Dataium is leading in Autos & Vehicles, Car Buying, Automotive Industry, Business & Industry and 3 other categories.


1 mParticle is leading in most countries, including France, Brazil, Algeria, Cameroon and 3 other countries.

2 Dataium is leading in Canada, Russia, India, Guam and one other country.