Market Share by Top Websites

1 TruEffect is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Dataium is clearly lagging behind, losing to TruEffect in all segments.

Websites Categories

1 TruEffect has better usage coverage in more websites categories. Including People & Society, News & Media, Business & Industry, Arts & Entertainment and 38 other categories.

2 Dataium is leading in Autos & Vehicles, Car Buying, Automotive Industry, Financial Management and one other category.


1 TruEffect is leading in most countries, including Japan, India, Germany, France and 16 other countries.

2 Dataium is leading in United States, Canada and Ukraine.