Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DataXu is clearly lagging behind, losing to Demdex in all segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Music & Audio and 94 other categories.

2 Demdex is leading in Autos & Vehicles, Car Buying, Automotive Industry, News & Media and 76 other categories.


1 DataXu is leading in most countries, including United States, Germany, Brazil, Spain and 55 other countries.

2 Demdex is leading in United Kingdom, Canada, Australia, Japan and 33 other countries.