Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DataXu is clearly lagging behind, losing to Demdex in all segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 98 other categories.

2 Demdex is leading in Autos & Vehicles, Car Buying, Automotive Industry, News & Media and 56 other categories.

Geography

1 DataXu is leading in most countries, including Spain, Germany, Mexico, France and 53 other countries.

2 Demdex is leading in United States, Canada, United Kingdom, Australia and 37 other countries.