Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DataXu is still behind Demdex in all market share segments.

Websites Categories

1 Demdex has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Arts & Entertainment and 101 other categories.

2 DataXu is leading in Music & Audio, Health, Career & Education, Computer & Electronics and 70 other categories.


1 Demdex is leading in most countries, including United States, Great Britain, Canada, Australia and 73 other countries.

2 DataXu is leading in Spain, Poland, Mexico, Italy and 49 other countries.