Market Share by Top Websites

1 Direct/ADVERT is leading in The Entire Web.

2 DataXu is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 97 other categories.

2 DataXu is leading in Autos & Vehicles, Music & Audio, Health, Car Buying and 83 other categories.


1 DataXu is leading in most countries, including United States, United Kingdom, Brazil, Spain and 73 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 18 other countries.