Market Share by Top Websites

1 Direct/ADVERT is leading in Top 1M Sites and The Entire Web.

2 DataXu is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 103 other categories.

2 DataXu is leading in Autos & Vehicles, Car Buying, Career & Education, Travel and 75 other categories.


1 DataXu is leading in most countries, including United States, Spain, France, Poland and 59 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 27 other countries.