1
DataXu is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Direct/ADVERT is clearly lagging behind, losing to DataXu in all segments.
1
DataXu has better usage coverage in more websites categories. Including Vehicles, Computers Electronics & Technology, Health, Food & Drink and 14 other categories.
2
Direct/ADVERT is leading in Arts & Entertainment, News & Media, Jobs & Career, Hobbies & Leisure and 2 other categories.
1
DataXu is leading in most countries, including United States, United Kingdom, Spain, India and 86 other countries.
2
Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 10 other countries.