Market Share by Top Websites

1 Direct/ADVERT is leading in Top 1M Sites and The Entire Web.

2 DataXu is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 109 other categories.

2 DataXu is leading in Autos & Vehicles, Car Buying, Travel, Finance and 70 other categories.

Geography

1 DataXu is leading in most countries, including United States, Brazil, United Kingdom, Germany and 76 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 20 other countries.