Market Share by Top Websites

1 DataXu is leading in Top 1M Sites and The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Shopping and 145 other categories.

2 DoubleClick AdExchange is leading in Math, Animation & Comics, Womens Interests, Weather and one other category.

Geography

1 DataXu is leading in most countries, including United States, Spain, United Kingdom, Brazil and 63 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Turkey and Sri Lanka.