Market Share by Top Websites

1 DataXu is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DoubleClick AdExchange is still behind DataXu in all market share segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Autos & Vehicles, Shopping and 153 other categories.

2 DoubleClick AdExchange is leading in Pets & Animals, Pets, Home & Garden, Reference and 8 other categories.

Geography

1 DataXu is leading in most countries, including United States, United Kingdom, Brazil, Spain and 82 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Netherlands, Panama and one other country.