Market Share by Top Websites

1 DataXu is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DoubleClick AdExchange is still behind DataXu in all market share segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Autos & Vehicles, Shopping and 151 other categories.

2 DoubleClick AdExchange is leading in Weather, Animation & Comics, Mobile Developers and Catering.

Geography

1 DataXu is leading in most countries, including United States, United Kingdom, Brazil, Germany and 73 other countries.

2 DoubleClick AdExchange is leading in China, Turkey, Finland, Algeria and one other country.