Market Share by Top Websites

1 DataXu is leading in Top 1M Sites and The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Autos & Vehicles and 154 other categories.

2 DoubleClick AdExchange is leading in Pets & Animals, Pets, Animation & Comics, Womens Interests and 4 other categories.

Geography

1 DataXu is leading in most countries, including United States, Spain, United Kingdom, Brazil and 76 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Turkey, Jordan and 2 other countries.