1
DataXu is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, DoubleClick AdExchange is clearly lagging behind, losing to DataXu in all segments.
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DataXu has better usage coverage in more websites categories. Including Vehicles, Computers Electronics & Technology, Health, Food & Drink and 17 other categories.
2
DoubleClick AdExchange is leading in News & Media and Reference Materials.
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DataXu is leading in most countries, including United States, United Kingdom, Spain, India and 72 other countries.
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DoubleClick AdExchange is leading in France, Turkey, China, Poland and 21 other countries.