Market Share by Top Websites

1 DataXu is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Autos & Vehicles, Shopping and 144 other categories.

2 DoubleClick AdExchange is leading in Sports, Pets & Animals, Pets, Soccer and 12 other categories.

Geography

1 DataXu is leading in most countries, including United States, United Kingdom, Spain, Poland and 93 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Netherlands, Turkey and 7 other countries.