Market Share by Top Websites

1 DataXu is leading in Top 1M Sites and The Entire Web.

2 DoubleClick AdExchange is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Autos & Vehicles and 145 other categories.

2 DoubleClick AdExchange is leading in Pets & Animals, Pets, Home & Garden, Nursery & Playroom and 6 other categories.

Geography

1 DataXu is leading in most countries, including United States, Spain, United Kingdom, Brazil and 74 other countries.

2 DoubleClick AdExchange is leading in Germany, China, Turkey, Finland and 3 other countries.