Market Share by Top Websites

1 DataXu is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, eADV is clearly lagging behind, losing to DataXu in all segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Shopping, Music & Audio and 127 other categories.

2 eADV is leading in People & Society, Arts & Entertainment, News & Media, Sports and 37 other categories.

Geography

1 DataXu is leading in most countries, including United States, United Kingdom, Germany, Brazil and 91 other countries.

2 eADV is leading in Italy.