Market Share by Top Websites

1 DataXu is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, eADV is clearly lagging behind, losing to DataXu in all segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Shopping, Autos & Vehicles, Sports and 121 other categories.

2 eADV is leading in Arts & Entertainment, People & Society, News & Media, Internet & Telecom and 40 other categories.

Geography

1 DataXu is leading in most countries, including United States, Spain, United Kingdom, Brazil and 74 other countries.

2 eADV is leading in Italy, Greece, Portugal, Algeria and 3 other countries.