Market Share by Top Websites

1 DataXu is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Federated Media is clearly lagging behind, losing to DataXu in all segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Shopping, Music & Audio and 109 other categories.

2 Federated Media is leading in People & Society, Food & Drink, Cooking & Recipes, Arts & Entertainment and 53 other categories.

Geography

1 DataXu is leading in most countries, including United States, United Kingdom, Brazil, Germany and 62 other countries.

2 Federated Media is leading in India, Pakistan, Israel, Hong Kong and 20 other countries.