Market Share by Top Websites

1 HOTWords is leading in Top 1M Sites and The Entire Web.

2 DataXu is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 HOTWords has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 110 other categories.

2 DataXu is leading in Car Buying, Construction & Maintenance, Real Estate, Accommodation & Hotels and 73 other categories.


1 DataXu is leading in most countries, including United States, France, Germany, United Kingdom and 49 other countries.

2 HOTWords is leading in Brazil, Mexico, Spain, Argentina and 39 other countries.