Market Share by Top Websites

1 HOTWords is leading in The Entire Web.

2 DataXu is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 HOTWords has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 112 other categories.

2 DataXu is leading in Car Buying, Construction & Maintenance, Finance, Real Estate and 61 other categories.


1 DataXu is leading in most countries, including United States, United Kingdom, Germany, Poland and 63 other countries.

2 HOTWords is leading in Brazil, Spain, Mexico, Argentina and 35 other countries.