Market Share by Top Websites

1 HOTWords is leading in The Entire Web.

2 DataXu is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 HOTWords has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 107 other categories.

2 DataXu is leading in Car Buying, Finance, Construction & Maintenance, Real Estate and 64 other categories.


1 DataXu is leading in most countries, including United States, United Kingdom, Germany, France and 65 other countries.

2 HOTWords is leading in Brazil, Mexico, Spain, Argentina and 34 other countries.