Market Share by Top Websites

1 HOTWords is leading in The Entire Web.

2 DataXu is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 HOTWords has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 106 other categories.

2 DataXu is leading in Car Buying, Construction & Maintenance, Real Estate, Finance and 75 other categories.


1 DataXu is leading in most countries, including United States, Poland, Germany, France and 54 other countries.

2 HOTWords is leading in Brazil, Mexico, Spain, Colombia and 33 other countries.