Market Share by Top Websites

1 Innity is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, DataXu is clearly lagging behind, losing to Innity in all segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Vehicles, Computers Electronics & Technology, Health, Food & Drink and 10 other categories.

2 Innity is leading in News & Media, Arts & Entertainment, Finance, E-commerce & Shopping and 6 other categories.


1 Innity is leading in most countries, including Germany, Malaysia, Italy, Netherlands and 75 other countries.

2 DataXu is leading in United States, United Kingdom, Spain, Canada and 35 other countries.