Market Share by Top Websites

1 DataXu is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Integral Ad Science is clearly lagging behind, losing to DataXu in all segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Autos & Vehicles, Shopping and 120 other categories.

2 Integral Ad Science is leading in News & Media, Technology News, Games, TV & Video and 39 other categories.

Geography

1 DataXu is leading in most countries, including United States, Brazil, United Kingdom, Germany and 83 other countries.

2 Integral Ad Science is leading in Belgium, Sweden, Algeria, Sri Lanka and 16 other countries.