Market Share by Top Websites

1 DataXu is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Integral Ad Science is still behind DataXu in all market share segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Autos & Vehicles and 116 other categories.

2 Integral Ad Science is leading in News & Media, People & Society, Technology News, Games and 42 other categories.

Geography

1 DataXu is leading in most countries, including United States, Spain, United Kingdom, Brazil and 43 other countries.

2 Integral Ad Science is leading in Russia, Canada, Japan, Denmark and 36 other countries.