Market Share by Top Websites

1 DataXu is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Integral Ad Science is leading in Top 10K Sites.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Autos & Vehicles, Shopping and 121 other categories.

2 Integral Ad Science is leading in News & Media, Technology News, Games, TV & Video and 33 other categories.

Geography

1 DataXu is leading in most countries, including United States, United Kingdom, Germany, Brazil and 78 other countries.

2 Integral Ad Science is leading in Belgium, Portugal, Finland, Sri Lanka and 12 other countries.