1
IVW is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
Despite its recent growth, DataXu is still behind IVW in all market share segments.
1
IVW has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Adult and 225 other categories.
2
DataXu is leading in Universities & Colleges, Football, Baseball, Theme Parks and one other category.
1
IVW is leading in most countries, including Germany, United States, Russia, United Kingdom and 147 other countries.
2
DataXu is leading in El Salvador, Montenegro, Chad, Fiji and 4 other countries.