Market Share by Top Websites

1 IVW is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DataXu is still behind IVW in all market share segments.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Adult and 210 other categories.

2 DataXu is leading in Automotive Industry, Universities & Colleges, Football, Baseball and 3 other categories.


1 IVW is leading in most countries, including Germany, United States, United Kingdom, Russia and 152 other countries.

2 DataXu is leading in El Salvador, Cuba, Malawi and Somalia.