1
IVW is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, DataXu is clearly lagging behind, losing to IVW in all segments.
1
IVW has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Adult and 225 other categories.
2
DataXu is leading in Football and Guides & Reviews.
1
IVW is leading in most countries, including United States, Germany, Russia, United Kingdom and 159 other countries.
2
DataXu is leading in Somalia, Greenland, Haiti, Mauritius and one other country.