Market Share by Top Websites

1 IVW is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DataXu is still behind IVW in all market share segments.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Adult and 218 other categories.

2 DataXu is leading in Universities & Colleges, Football, Baseball, Physics and 2 other categories.

Geography

1 IVW is leading in most countries, including United States, Germany, United Kingdom, Russia and 161 other countries.

2 DataXu is leading in San Marino.