Market Share by Top Websites

1 DataXu is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 IVW is leading in Top 10K Sites.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Vehicles, Computers Electronics & Technology, Health, Food & Drink and 12 other categories.

2 IVW is leading in News & Media, Arts & Entertainment, Sports, Games and 4 other categories.

Geography

1 DataXu is leading in most countries, including United States, United Kingdom, Spain, India and 59 other countries.

2 IVW is leading in Germany, China, Japan, Netherlands and 40 other countries.