1
IVW is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
Despite its recent growth, DataXu is still behind IVW in all market share segments.
1
IVW has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Adult and 233 other categories.
2
DataXu is leading in Guides & Reviews.
1
IVW is leading in most countries, including Germany, Brazil, United States, Russia and 209 other countries.
2
DataXu is leading in Cook Islands, Gambia, The and Bhutan.