Market Share by Top Websites

1 DataXu is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to DataXu in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 50 other categories.

2 DataXu hasn't got a lead over Kitara Media in any websites category.

Geography

1 Kitara Media is leading in most countries, including United States, Egypt, Canada, India and 29 other countries.

2 DataXu hasn't got a lead over Kitara Media in any country.