Market Share by Top Websites

1 DataXu is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to DataXu in all segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Autos & Vehicles, Shopping and 161 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Email, Animation & Comics and one other category.

Geography

1 DataXu is leading in most countries, including United States, United Kingdom, Spain, Germany and 102 other countries.

2 Kitara Media is leading in Timor-leste, Mongolia and Estonia.