Market Share by Top Websites

1 DataXu is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to DataXu in all segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Autos & Vehicles, News & Media and 156 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Boxing and Animation & Comics.

Geography

1 DataXu is leading in most countries, including United States, Spain, France, Germany and 72 other countries.

2 Kitara Media is leading in Iran, Kyrgyzstan and Uruguay.