Market Share by Top Websites

1 Lijit is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DataXu is clearly lagging behind, losing to Lijit in all segments.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 200 other categories.

2 DataXu is leading in Car Buying, Construction & Maintenance, Universities & Colleges, Medicine and 19 other categories.

Geography

1 Lijit is leading in most countries, including United States, France, Spain, Italy and 160 other countries.

2 DataXu is leading in Trinidad and Tobago, Isle of Man, Virgin Islands Republic, Lesotho and one other country.