Market Share by Top Websites

1 DataXu is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Lijit is clearly lagging behind, losing to DataXu in all segments.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Music & Audio and 91 other categories.

2 DataXu is leading in Business & Industry, Autos & Vehicles, Shopping, Health and 77 other categories.

Geography

1 DataXu is leading in most countries, including United States, Brazil, United Kingdom, Spain and 73 other countries.

2 Lijit is leading in India, Indonesia, Israel, Iran and 10 other countries.