Market Share by Top Websites

1 DataXu is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Mercent is clearly lagging behind, losing to DataXu in all segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Autos & Vehicles and 154 other categories.

2 Mercent is leading in Clothing, Pets & Animals, Sports, Fishing and 14 other categories.


1 DataXu is leading in most countries, including United States, Spain, Poland, Germany and 71 other countries.

2 Mercent is leading in Uruguay, Tanzania, Mauritius, Brunei Darussalam and 29 other countries.