Market Share by Top Websites

1 DataXu is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to DataXu in all segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Shopping and 137 other categories.

2 Microsoft adCenter Conversion is leading in Transportation & Logistics, Business Services, Web Design, Nutrition and 12 other categories.

Geography

1 DataXu is leading in most countries, including United States, Spain, United Kingdom, Brazil and 69 other countries.

2 Microsoft adCenter Conversion is leading in Iraq, Korea Republic, Malta, Bahrain and one other country.