Market Share by Top Websites

1 DataXu is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to DataXu in all segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Autos & Vehicles, Shopping and 150 other categories.

2 MSN Ads is leading in People & Society, Books & Literature, Gay, Lesbian, & Bisexual, Animation & Comics and 13 other categories.

Geography

1 DataXu is leading in most countries, including United States, Brazil, United Kingdom, Spain and 94 other countries.

2 MSN Ads is leading in Uganda, Zimbabwe, Algeria, Suriname and one other country.