Market Share by Top Websites

1 DataXu is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to DataXu in all segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Autos & Vehicles, Shopping and 153 other categories.

2 MSN Ads is leading in People & Society, Technology News, Adult, Gay, Lesbian, & Bisexual and 13 other categories.


1 DataXu is leading in most countries, including United States, Great Britain, Spain, Brazil and 95 other countries.

2 MSN Ads is leading in India, Israel, United Arab Emirates, Timor-leste and 5 other countries.