Market Share by Top Websites

1 DataXu is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to DataXu in all segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Autos & Vehicles and 146 other categories.

2 MSN Ads is leading in People & Society, Adult, Movies, Investing and 18 other categories.


1 DataXu is leading in most countries, including United States, Spain, France, Poland and 78 other countries.

2 MSN Ads is leading in Tanzania, Uruguay, Georgia, Luxembourg and one other country.