Market Share by Top Websites

1 Nativo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DataXu is clearly lagging behind, losing to Nativo in all segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Music & Audio and 109 other categories.

2 Nativo is leading in News & Media, Autos & Vehicles, Internet & Telecom, Chats & Forums and 60 other categories.


1 DataXu is leading in most countries, including Brazil, United Kingdom, Spain, Germany and 80 other countries.

2 Nativo is leading in United States, Bulgaria, Israel, Ireland and 8 other countries.