Market Share by Top Websites

1 Nativo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DataXu is clearly lagging behind, losing to Nativo in all segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Music & Audio and 112 other categories.

2 Nativo is leading in News & Media, Autos & Vehicles, Internet & Telecom, Chats & Forums and 60 other categories.


1 DataXu is leading in most countries, including United Kingdom, Brazil, Spain, Germany and 73 other countries.

2 Nativo is leading in United States, Canada, Ireland, Pakistan and 13 other countries.