Market Share by Top Websites

1 NetAffiliation is leading in Top 1M Sites and The Entire Web.

2 DataXu is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 NetAffiliation has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, Arts & Entertainment, Shopping and 125 other categories.

2 DataXu is leading in Autos & Vehicles, Career & Education, Car Buying, Construction & Maintenance and 50 other categories.


1 DataXu is leading in most countries, including United States, United Kingdom, Germany, Italy and 53 other countries.

2 NetAffiliation is leading in France, Portugal, Brazil, Spain and 48 other countries.