Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DataXu is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Autos & Vehicles, People & Society and 184 other categories.

2 DataXu is leading in Car Buying, Construction & Maintenance, Universities & Colleges, Medicine and 18 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Canada and 154 other countries.

2 DataXu is leading in Denmark, Cuba, Azerbaijan, Fiji and 5 other countries.