Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DataXu is still behind Nielsen Display Ads in all market share segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Autos & Vehicles, Internet & Telecom and 175 other categories.

2 DataXu is leading in Car Buying, Software, Construction & Maintenance, Universities & Colleges and 32 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, Italy, United Kingdom and 158 other countries.

2 DataXu is leading in Poland, Hungary, Denmark, Lithuania and 7 other countries.