1
Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, DataXu is clearly lagging behind, losing to Nielsen Display Ads in all segments.
1
Nielsen Display Ads has better usage coverage in more websites categories. Including Food & Drink, Home & Garden, Arts & Entertainment, Hobbies & Leisure and 15 other categories.
2
DataXu is leading in Vehicles, Computers Electronics & Technology, Finance, Heavy Industry & Engineering and one other category.
1
Nielsen Display Ads is leading in most countries, including France, United Kingdom, Canada, Belgium and 80 other countries.
2
DataXu is leading in United States, Spain, Denmark, Finland and 26 other countries.