Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DataXu is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Autos & Vehicles, Internet & Telecom and 177 other categories.

2 DataXu is leading in Car Buying, Software, Construction & Maintenance, Universities & Colleges and 30 other categories.


1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Spain and 151 other countries.

2 DataXu is leading in Brazil, Denmark, Hungary, Uruguay and 6 other countries.