Market Share by Top Websites

1 DataXu is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PointRoll is clearly lagging behind, losing to DataXu in all segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Autos & Vehicles and 135 other categories.

2 PointRoll is leading in People & Society, Transportation & Logistics, Womens Interests, Coupons and 21 other categories.

Geography

1 DataXu is leading in most countries, including United States, Spain, United Kingdom, Brazil and 75 other countries.

2 PointRoll is leading in Iran, Saint Kitts, Nigeria, Algeria and 2 other countries.