Market Share by Top Websites

1 DataXu is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PointRoll is clearly lagging behind, losing to DataXu in all segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Autos & Vehicles, Shopping and 144 other categories.

2 PointRoll is leading in People & Society, News & Media, Transportation & Logistics, Womens Interests and 19 other categories.

Geography

1 DataXu is leading in most countries, including United States, United Kingdom, Brazil, Spain and 84 other countries.

2 PointRoll is leading in Dominican Republic, Kenya, Mongolia, Qatar and 2 other countries.