Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 DataXu is leading in Top 1M Sites.

Websites Categories

1 Popin has better usage coverage in more websites categories. Including Food & Drink, Arts & Entertainment, Computers Electronics & Technology, Travel & Tourism and 17 other categories.

2 DataXu is leading in Vehicles, Heavy Industry & Engineering and Home & Garden.

Geography

1 DataXu is leading in most countries, including United States, United Kingdom, Spain, India and 82 other countries.

2 Popin is leading in Taiwan, Japan, Indonesia, Hong Kong and 12 other countries.