Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 DataXu is leading in Top 1M Sites.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Autos & Vehicles, Shopping and 153 other categories.

2 Popin is leading in News & Media, Newspapers, Magazines & E-Zines, Celebrities & Entertainment News and 13 other categories.


1 DataXu is leading in most countries, including United States, United Kingdom, Brazil, Spain and 77 other countries.

2 Popin is leading in Taiwan, Japan, Hong Kong, Korea Republic and 8 other countries.