Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DataXu is clearly lagging behind, losing to Popin in all segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Autos & Vehicles and 148 other categories.

2 Popin is leading in Beauty, Womens Interests, Publishing & Printing, Animation & Comics and 5 other categories.

Geography

1 DataXu is leading in most countries, including United States, United Kingdom, Spain, Brazil and 72 other countries.

2 Popin is leading in Taiwan, Japan, Hong Kong, Korea Republic and 7 other countries.