Market Share by Top Websites

1 Popin is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DataXu is clearly lagging behind, losing to Popin in all segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Autos & Vehicles and 154 other categories.

2 Popin is leading in Beauty, Chats & Forums, Golf, Womens Interests and 8 other categories.

Geography

1 DataXu is leading in most countries, including United States, Spain, Brazil, United Kingdom and 72 other countries.

2 Popin is leading in Taiwan, Japan, Hong Kong, Korea Republic and 10 other countries.