Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DataXu is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Internet & Telecom and 228 other categories.

2 DataXu is leading in Dentistry, Credit, Loans & Mortgages, Car Rentals, Poker and 4 other categories.

Geography

1 PubMatic is leading in most countries, including United States, France, Russia, Italy and 185 other countries.

2 DataXu is leading in Barbados.