Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DataXu is still behind PubMatic in all market share segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 195 other categories.

2 DataXu is leading in Car Buying, Construction & Maintenance, Automotive Industry, Medicine and 23 other categories.


1 PubMatic is leading in most countries, including United States, India, Indonesia, Brazil and 150 other countries.

2 DataXu is leading in Hungary, Belarus, Montenegro, Barbados and 3 other countries.