Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DataXu is still behind PubMatic in all market share segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Computer & Electronics and 165 other categories.

2 DataXu is leading in Car Buying, Construction & Maintenance, Real Estate, Automotive Industry and 36 other categories.


1 PubMatic is leading in most countries, including United States, India, Brazil, Spain and 131 other countries.

2 DataXu is leading in Hong Kong, New Zealand, Latvia, Estonia and 6 other countries.