Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DataXu is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 197 other categories.

2 DataXu is leading in Car Buying, Construction & Maintenance, Restaurants & Delivery, Banking and 13 other categories.

Geography

1 PubMatic is leading in most countries, including United States, India, Indonesia, Brazil and 160 other countries.

2 DataXu is leading in Denmark, Azerbaijan, Fiji, Bahamas and 4 other countries.