Market Share by Top Websites

1 DataXu is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Rich Audience is clearly lagging behind, losing to DataXu in all segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Vehicles, Computers Electronics & Technology, Health, Food & Drink and 13 other categories.

2 Rich Audience is leading in Games, Arts & Entertainment, News & Media, Hobbies & Leisure and 3 other categories.

Geography

1 DataXu is leading in most countries, including United States, United Kingdom, Spain, India and 66 other countries.

2 Rich Audience is leading in Russia, Taiwan, France, Italy and 42 other countries.