Market Share by Top Websites

1 DataXu is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Sanoma is clearly lagging behind, losing to DataXu in all segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Autos & Vehicles, News & Media and 146 other categories.

2 Sanoma is leading in Newspapers, Science, Social Sciences, Classifieds and 2 other categories.


1 DataXu is leading in most countries, including United States, Spain, France, United Kingdom and 75 other countries.

2 Sanoma is leading in Finland, Denmark, Norway, Sweden and 6 other countries.