Market Share by Top Websites

1 DataXu is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Sanoma is still behind DataXu in all market share segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Autos & Vehicles and 150 other categories.

2 Sanoma is leading in Newspapers, Science, Social Sciences, Fashion & Modeling and 5 other categories.

Geography

1 DataXu is leading in most countries, including United States, United Kingdom, Spain, Brazil and 72 other countries.

2 Sanoma is leading in Finland, Denmark, Norway, Peru and 3 other countries.