Market Share by Top Websites

1 DataXu is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Sanoma is clearly lagging behind, losing to DataXu in all segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Vehicles, Computers Electronics & Technology, Health, Food & Drink and 18 other categories.

2 Sanoma is leading in News & Media.


1 DataXu is leading in most countries, including United States, United Kingdom, Spain, India and 88 other countries.

2 Sanoma is leading in Romania, Belgium, Portugal, Lithuania and 5 other countries.