Market Share by Top Websites

1 is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 DataXu is leading in Top 10K Sites.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Autos & Vehicles, People & Society and 192 other categories.

2 DataXu is leading in Football, Baseball, Business News, Chemicals and 3 other categories.


1 is leading in most countries, including United States, Canada, Australia, France and 107 other countries.

2 DataXu is leading in Spain, Germany, Mexico, Italy and 16 other countries.