Market Share by Top Websites

1 Simpli.fi is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 DataXu is leading in Top 10K Sites.

Websites Categories

1 Simpli.fi has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 205 other categories.

2 DataXu is leading in Football, Baseball, Computer Security, Poker and 2 other categories.

Geography

1 Simpli.fi is leading in most countries, including United States, France, Australia, Canada and 123 other countries.

2 DataXu is leading in Brazil, Spain, Germany, Mexico and 16 other countries.