Market Share by Top Websites

1 is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 DataXu is leading in Top 10K Sites.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Autos & Vehicles, People & Society and 187 other categories.

2 DataXu is leading in Football, Newspapers, Baseball, Computer Security and 11 other categories.


1 is leading in most countries, including United States, France, Australia, Canada and 107 other countries.

2 DataXu is leading in Spain, Germany, Poland, Mexico and 12 other countries.