Market Share by Top Websites

1 DataXu is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Sproutable is clearly lagging behind, losing to DataXu in all segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Autos & Vehicles, Shopping and 146 other categories.

2 Sproutable is leading in TV & Video, Movies, Video Games, Humor and 12 other categories.

Geography

1 DataXu is leading in most countries, including United States, Brazil, United Kingdom, Germany and 77 other countries.

2 Sproutable is leading in Pakistan, India, Viet Nam, Saudi Arabia and 19 other countries.