Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DataXu is clearly lagging behind, losing to TradeDesk in all segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Autos & Vehicles and 209 other categories.

2 DataXu is leading in Car Rentals, Poker, Associations, Guides & Reviews and one other category.


1 TradeDesk is leading in most countries, including United States, Australia, Germany, United Kingdom and 130 other countries.

2 DataXu is leading in Uruguay, Bahamas, Ghana, Tanzania and 2 other countries.