Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DataXu is still behind TradeDesk in all market share segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Autos & Vehicles and 205 other categories.

2 DataXu is leading in Poker, Gay, Lesbian, & Bisexual, Chemicals, Baseball and 2 other categories.


1 TradeDesk is leading in most countries, including United States, Australia, United Kingdom, Canada and 123 other countries.

2 DataXu is leading in Bulgaria, Uruguay, Swaziland, Bolivia and 3 other countries.