Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DataXu is still behind TradeDesk in all market share segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, People & Society and 185 other categories.

2 DataXu is leading in Baseball, Computer Security, Basketball, Car Rentals and 13 other categories.


1 TradeDesk is leading in most countries, including United States, Canada, United Kingdom, Australia and 97 other countries.

2 DataXu is leading in Colombia, Taiwan, Peru, Latvia and 11 other countries.