Market Share by Top Websites

1 TradeTracker is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DataXu is clearly lagging behind, losing to TradeTracker in all segments.

Websites Categories

1 TradeTracker has better usage coverage in more websites categories. Including Business & Industry, Shopping, People & Society, Travel and 157 other categories.

2 DataXu is leading in Autos & Vehicles, Car Buying, Construction & Maintenance, Universities & Colleges and 35 other categories.

Geography

1 TradeTracker is leading in most countries, including Netherlands, Finland, Hungary, Belgium and 69 other countries.

2 DataXu is leading in United States, Brazil, Australia, Canada and 28 other countries.