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TradeTracker is leading in Top 1M Sites and The Entire Web.
2
DataXu is leading in Top 10K Sites and Top 100K Sites.
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TradeTracker has better usage coverage in more websites categories. Including Travel & Tourism, E-commerce & Shopping, Lifestyle, Sports and 9 other categories.
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DataXu is leading in Vehicles, Computers Electronics & Technology, Health, Food & Drink and 7 other categories.
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TradeTracker is leading in most countries, including Netherlands, Belgium, Spain, Germany and 65 other countries.
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DataXu is leading in United States, United Kingdom, India, Canada and 35 other countries.