Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, DataXu is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Autos & Vehicles, Shopping and 118 other categories.

2 TripleLift is leading in Food & Drink, Cooking & Recipes, News & Media, Sports and 54 other categories.


1 DataXu is leading in most countries, including United Kingdom, Brazil, Spain, Germany and 83 other countries.

2 TripleLift is leading in United States, Pakistan, Eritrea, Afghanistan and 4 other countries.