Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DataXu is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Home & Garden, Travel & Tourism, Arts & Entertainment and 18 other categories.

2 DataXu is leading in Vehicles and Heavy Industry & Engineering.


1 TripleLift is leading in most countries, including United States, United Kingdom, France, Russia and 105 other countries.

2 DataXu is leading in Spain, Denmark, Finland, Norway and 15 other countries.