Market Share by Top Websites

1 Turn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DataXu is clearly lagging behind, losing to Turn in all segments.

Websites Categories

1 Turn has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Travel and 138 other categories.

2 DataXu is leading in Sports, Car Buying, Computer & Electronics, Construction & Maintenance and 48 other categories.

Geography

1 Turn is leading in most countries, including United States, United Kingdom, Japan, France and 105 other countries.

2 DataXu is leading in Serbia, Albania, Sri Lanka, Cuba and 7 other countries.