Market Share by Top Websites

1 Turn is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DataXu is still behind Turn in all market share segments.

Websites Categories

1 Turn has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Travel and 129 other categories.

2 DataXu is leading in Autos & Vehicles, Music & Audio, Car Buying, Construction & Maintenance and 46 other categories.


1 Turn is leading in most countries, including United States, Japan, United Kingdom, Italy and 80 other countries.

2 DataXu is leading in Spain, Poland, Mexico, Indonesia and 21 other countries.