Market Share by Top Websites

1 Turn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DataXu is still behind Turn in all market share segments.

Websites Categories

1 Turn has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Travel and 144 other categories.

2 DataXu is leading in Sports, Car Buying, Construction & Maintenance, Universities & Colleges and 37 other categories.


1 Turn is leading in most countries, including United States, United Kingdom, Japan, Italy and 120 other countries.

2 DataXu is leading in El Salvador, Tanzania, San Marino, Reunion and one other country.