Market Share by Top Websites

1 Turn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DataXu is clearly lagging behind, losing to Turn in all segments.

Websites Categories

1 Turn has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Internet & Telecom and 156 other categories.

2 DataXu is leading in Music & Audio, Car Buying, Computer & Electronics, Software and 34 other categories.


1 Turn is leading in most countries, including United States, France, United Kingdom, Brazil and 108 other countries.

2 DataXu is leading in Spain, Mexico, Denmark, Hungary and 15 other countries.