Market Share by Top Websites

1 Yahoo! Overture is leading in Top 10K Sites and The Entire Web.

2 DataXu is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 Yahoo! Overture has better usage coverage in more websites categories. Including Internet & Telecom, Domain Names & Register, Business & Industry, Arts & Entertainment and 215 other categories.

2 DataXu is leading in Football, Baseball, Business News and Automotive News.

Geography

1 Yahoo! Overture is leading in most countries, including Japan, Hong Kong, Philippines, Taiwan and 112 other countries.

2 DataXu is leading in United States, Spain, United Kingdom, Mexico and 19 other countries.