Market Share by Top Websites

1 Yahoo! Overture is leading in The Entire Web.

2 DataXu is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Yahoo! Overture has better usage coverage in more websites categories. Including Internet & Telecom, Domain Names & Register, Business & Industry, Arts & Entertainment and 215 other categories.

2 DataXu is leading in Football, Baseball, Poker and Automotive News.

Geography

1 Yahoo! Overture is leading in most countries, including Japan, Philippines, Hong Kong, Taiwan and 88 other countries.

2 DataXu is leading in United States, United Kingdom, Brazil, Spain and 33 other countries.