1
DataXu is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Yahoo Overture is clearly lagging behind, losing to DataXu in all segments.
1
DataXu has better usage coverage in more websites categories. Including Vehicles, Computers Electronics & Technology, Health, Food & Drink and 18 other categories.
2
Yahoo Overture is leading in News & Media and Reference Materials.
1
DataXu is leading in most countries, including United States, United Kingdom, Spain, India and 79 other countries.
2
Yahoo Overture is leading in Japan, South Korea, Philippines, China and 17 other countries.