Market Share by Top Websites

1 DataXu is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yieldmo is clearly lagging behind, losing to DataXu in all segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Autos & Vehicles, Shopping and 150 other categories.

2 Yieldmo is leading in Sports, News & Media, Football, TV & Video and 13 other categories.

Geography

1 DataXu is leading in most countries, including United States, United Kingdom, Brazil, Spain and 87 other countries.

2 Yieldmo is leading in Dominican Republic, Guatemala, Iraq, Kenya and one other country.