Market Share by Top Websites

1 Datran is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Experian Marketing Services is clearly lagging behind, losing to Datran in all segments.

Websites Categories

1 Datran has better usage coverage in more websites categories. Including Health, Computer & Electronics, News & Media, Technology News and 84 other categories.

2 Experian Marketing Services is leading in Autos & Vehicles, Car Buying, Banking, Motorcycles and 7 other categories.

Geography

1 Datran is leading in most countries, including United States, France, Brazil, India and 45 other countries.

2 Experian Marketing Services is leading in Finland, Honduras, New Zealand, Panama and 2 other countries.