Market Share by Top Websites

1 Datran is leading in Top 1M Sites and The Entire Web.

2 In terms of market share, Experian Marketing Services is clearly lagging behind, losing to Datran in all segments.

Websites Categories

1 Datran has better usage coverage in more websites categories. Including Health, Computer & Electronics, News & Media, Software and 83 other categories.

2 Experian Marketing Services is leading in Autos & Vehicles, Car Buying, Movies, Banking and 7 other categories.

Geography

1 Datran is leading in most countries, including United States, Korea Republic, Brazil, Italy and 34 other countries.

2 Experian Marketing Services is leading in United Kingdom, Guyana, Iran, Malaysia and 4 other countries.