Market Share by Top Websites

1 Datran is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Experian Marketing Services is clearly lagging behind, losing to Datran in all segments.

Websites Categories

1 Datran has better usage coverage in more websites categories. Including Health, Computer & Electronics, News & Media, Software and 88 other categories.

2 Experian Marketing Services is leading in Autos & Vehicles, Automotive Industry, Banking, Movies and 5 other categories.

Geography

1 Datran is leading in most countries, including United States, Great Britain, India, Canada and 57 other countries.

2 Experian Marketing Services is leading in Paraguay and Tuvalu.