Market Share by Top Websites

1 Datran is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Experian Marketing Services is clearly lagging behind, losing to Datran in all segments.

Websites Categories

1 Datran has better usage coverage in more websites categories. Including Health, Computer & Electronics, News & Media, Technology News and 90 other categories.

2 Experian Marketing Services is leading in Autos & Vehicles, Car Buying, Banking, Insurance and 6 other categories.

Geography

1 Datran is leading in most countries, including United States, Russia, Brazil, France and 40 other countries.

2 Experian Marketing Services is leading in United Kingdom, Finland, Ukraine, Honduras and 3 other countries.