Market Share by Top Websites

1 Listrak is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Datran is clearly lagging behind, losing to Listrak in all segments.

Websites Categories

1 Listrak has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Home & Garden and 80 other categories.

2 Datran is leading in Health, Computer & Electronics, News & Media, Technology News and 46 other categories.


1 Datran is leading in most countries, including France, Brazil, Japan, Russia and 28 other countries.

2 Listrak is leading in United States, Canada, United Kingdom, Australia and 18 other countries.