Market Share by Top Websites

1 Listrak is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Datran is clearly lagging behind, losing to Listrak in all segments.

Websites Categories

1 Listrak has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Home & Garden and 102 other categories.

2 Datran is leading in Health, Computer & Electronics, News & Media, Software and 32 other categories.


1 Datran is leading in most countries, including India, Germany, France, Italy and 40 other countries.

2 Listrak is leading in United States, Canada, Great Britain, Australia and 26 other countries.