Market Share by Top Websites

1 Datran is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Proclivity is clearly lagging behind, losing to Datran in all segments.

Websites Categories

1 Datran has better usage coverage in more websites categories. Including Health, Computer & Electronics, News & Media, Technology News and 86 other categories.

2 Proclivity is leading in Sports, Football, Beauty & Fitness, Sports and 5 other categories.

Geography

1 Datran is leading in most countries, including United States, Russia, Brazil, France and 37 other countries.

2 Proclivity is leading in Ukraine and Singapore.