Market Share by Top Websites

1 Datran is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Proclivity is still behind Datran in all market share segments.

Websites Categories

1 Datran has better usage coverage in more websites categories. Including Health, Computer & Electronics, News & Media, Technology News and 84 other categories.

2 Proclivity is leading in Sports, Football, Beauty & Fitness, Biotechnology & Pharmaceuticals and 6 other categories.


1 Datran is leading in most countries, including United States, France, Brazil, India and 45 other countries.

2 Proclivity is leading in Singapore, Puerto Rico, Pakistan, New Zealand and 2 other countries.