Market Share by Top Websites

1 Datran is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ROI trax is clearly lagging behind, losing to Datran in all segments.

Websites Categories

1 Datran has better usage coverage in more websites categories. Including Health, Computer & Electronics, News & Media, Software and 80 other categories.

2 ROI trax is leading in Home & Garden, Education, Computer Hardware, Construction & Maintenance and 8 other categories.


1 Datran is leading in most countries, including United States, India, Brazil, Russia and 33 other countries.

2 ROI trax is leading in Canada, Netherlands, Sudan, Serbia and 2 other countries.