Market Share by Top Websites

1 Datran is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ROI trax is clearly lagging behind, losing to Datran in all segments.

Websites Categories

1 Datran has better usage coverage in more websites categories. Including Health, Computer & Electronics, News & Media, Software and 81 other categories.

2 ROI trax is leading in Home & Garden, Construction & Maintenance, Education, Conditions & Diseases and 8 other categories.


1 Datran is leading in most countries, including United States, Korea Republic, Brazil, Italy and 33 other countries.

2 ROI trax is leading in Malaysia, New Zealand, Saint Vincent and Senegal.