Market Share by Top Websites

1 Datran is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ROI trax is clearly lagging behind, losing to Datran in all segments.

Websites Categories

1 Datran has better usage coverage in more websites categories. Including Health, Computer & Electronics, News & Media, Software and 83 other categories.

2 ROI trax is leading in Home & Garden, Construction & Maintenance, Computer Hardware, Biology and 4 other categories.


1 Datran is leading in most countries, including United States, France, Brazil, United Kingdom and 40 other countries.

2 ROI trax is leading in Qatar, Nigeria, Malaysia and Hong Kong.