Market Share by Top Websites

1 Datran is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ROI trax is clearly lagging behind, losing to Datran in all segments.

Websites Categories

1 Datran has better usage coverage in more websites categories. Including Health, Computer & Electronics, News & Media, Technology News and 81 other categories.

2 ROI trax is leading in Home & Garden, Education, Construction & Maintenance, Biology and 8 other categories.


1 Datran is leading in most countries, including United States, Canada, Brazil, Korea Republic and 32 other countries.

2 ROI trax is leading in Sweden, Viet Nam and Singapore.